Maximise Your Business Digital Marketing Strategy Workshop
Maximise Your Business Digital Marketing Strategy Workshop
One Day or half Day Workshop – Intermediate / Advanced Level
This workshop follows on from both Introduction to Social Media Workshop and Individual Workshops on how to use each Social Media Platform. This Workshop is focused towards Growth Companies to assist in Social Media Strategy development. If your business operates in a Business to Business (B2B) or Business to Consumer (B2C) environment then this workshop is for you. It focuses on what is relevant and provides practical social media use.
Course Descriptor
This workshop will help you understand which social media platforms are right for what aspects of your business and show you how to make the most of social media as a marketing tool. More importantly, you’ll have the confidence to put your own ideas into practice
- Understand and use social media platforms that work for Marketing and Business Growth
- How to increase interaction through social media
- How to use social media as a catalyst for Growth
- How to measure online marketing success
Who should attend this workshop?
This course is aimed at business owners and employees who would like to understand how to use Social Media to maximise marketing, engagement and sales.
This one day workshop is aimed at organisations who:
- Target online businesses, organisations and individuals as potential customers;
- Are thinking about how to use social media effectively but don’t know where to start;
- Already have social media accounts but are unsure how to make the most of them;
- Want to know where social media fits in with existing marketing activity.
Why should you attend?
By the end of this workshop, you will:
- Have an overview of the main social media platforms used by business customers;
- Understand how social media marketing fits in with your business development activity, marketing plan, website, Search Engine Optimisation and other digital marketing activity;
- Understand how to measure the return on your time and investment;
- Have a social media strategy and marketing plan for your business.
Additional Information
Delegates should, if possible, bring their own laptop, phone or tablet to the course.
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