Advantageous Advertising: Optimising your Digital Advertising Workshop

Advantageous Advertising: Optimising your Digital Advertising Workshop

One Day or half Day Workshop – Intermediate / Advanced Level

This workshop follows on from Maximise Your Business Digital Marketing Strategy and Individual Workshops on how to use each Social Media Platform. This Workshop is focused towards Growth Companies to assist in Social Media Strategy development in the context of digital advertising and advertising on Social Media. If your business wants to harness the power of Social Media Advertising then this workshop is for you. It focuses on what is relevant and provides practical social media use.

Course Descriptor

This workshop will help you understand paid for advertising on social media platforms, which are right for your business and show you how to make the most of social media advertising as a marketing tool.  More importantly, you’ll have the confidence to put your own ideas into practice. You will learn to –

• Understand different types of social media paid advertising
• Determine which platforms will work best for your audience, business and marketing strategy
• Structure advertising campaigns, and creatives (ads) for conversion and legal compliance
• Identify your target audience and set your advertising budget to ensure ROI
  
• Create optimised Ads on various Social Media Platforms
• Analyse and understand your social media advertising analytics and metrics

Who should attend this workshop?

This course is aimed at business owners and employees who would like to understand how to use Advertising on Social Media to maximise marketing, engagement and sales.

This half day workshop is aimed at organisations who:

• Are using or have used Social Media advertising and it hasn’t worked;
• Considering Social Media Adverting but want to get it right;
• Are thinking about how to use social media advertising effectively but don’t know where to start;
• Want to know where social media advertising fits in with existing marketing activity.

Why should you attend?

By the end of this workshop, you will:

• Have an overview of advertising on the main social media platforms used by business customers;
• Understand your target audience and how to reach them through ads;
• Be able to select the right social media platforms for successful advertising;
• Understand how to Optimise your Ads and evaluate their success
• Understand how social media advertising fits in with your other digital marketing activity;
• Understand how to measure the return on your time and investment;
• Have a brief social media advertising plan for your business.

 Additional Information

Delegates should, if possible, bring their own laptop, phone or tablet to the course.