Creating Compelling Content: Content that Converts Workshop

Creating Compelling Content: Content that Converts Workshop

Creating Compelling Content: Content that Converts Workshop

Creating Compelling Content: Content that Converts Workshop

Half Day Workshop – Intermediate / Advanced Level

If your business currently uses any kind of social media or digital marketing, you will be writing content. Does the content you post out on social media work for you? Are you getting the reach and results you expect? If not, then this workshop will help as it covers how to write compelling content, content that converts. So to achieve more in your social posting, book on this workshop today.

Course Descriptor

This half day workshop on writing and creating compelling quality content for your digital marketing and social channels covers the following:

  • The importance of customer research and buyer personas to determine content type and placement
  • Examine how to write better blog articles
  • What makes a good quality share worthy post on social media
  • The importance of images and video in content and when to schedule posting
  • Understand how to measure the effectiveness of your compelling content
  • Explore tools which help you to produce, share and analyse content
  • Build a content strategy

Who Should Attend?

This course is aimed at business owners and employees who would like to create the most compelling content online that converts.

  • If you are creating content and you want it to perform better;
  • If you are about to start online content writing and want to know best practice;
  • Want increased engagement and conversion from blogs and social posts;
  • Want to understand what works where and why;
  • Want a content strategy that will generate leads and sales

Why should you attend?

By the end of this workshop, you will:

  • Understand what makes a high quality post and updates;
  • Understand your audience and target personas with compelling content that converts;
  • Be aware of the tools for researching, producing and sharing your content;
  • Be able to measure the effectiveness of your content;
  • have a outline content strategy for your business

Additional Information

Delegates should, if possible, bring their own laptop, phone or tablet to the course.