Online retailers planning to expand into physical stores
One in six small and medium-sized online retailers plan to expand into physical stores in 2014, according to a survey by Royal Mail. Of the 400 online retailers surveyed, 15% also said they planned to trade via online marketplaces such as eBay and Amazon. Over half of respondents said competition for online orders is more intense than last year, with nearly 60% saying this is due to increasing numbers of online retailers. Nick Landon, Managing Director of Royal Mail Parcels, said smaller firms are “concentrating on exploiting as many channels to market as possible, adding space in physical premises and online marketplace listings to complement their existing web channel.”
There is more about the survey at:
http://www.royalmailgroup.com/uk-sme-e-retailers-planning-combine-clicks-bricks-boost-2014-sales
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