Effective Email Marketing Strategies for Business

Effective Email Marketing Strategies for Business

One or half Day Workshop – Foundation (half day) / Intermediate (full day) Level

This workshop follows on from Marketing and Advertising & Promotion Workshops. This Workshop is focused towards Growth Companies to assist in developing and implementing effective email marketing strategies.  If your business is looking to use email as a means of marketing, promotion, customer engagement and prospecting then this workshop is for you. It focuses on what is relevant and provides practical results in Email Marketing.

For many businesses, email marketing is still a very useful and successful marketing tool, but many struggle to get started or get the most from their campaigns and subscriber lists or database. Don’t miss this fantastic opportunity for your business to benefit from email marketing strategies as we demystify terminology, discuss best practice and provide proven ‘take-away’ techniques in clear and plain English. This Foundation session covers – Email Marketing Basics, Building an Email List, Designing an Effective Marketing Email, Maximising Email Campaign Results and much more. Whatever your level of experience, this workshop on email marketing strategies will assist your business in achieving more. Book today to create a successful email marketing strategy for your business. You can then sign up to the follow-on Marvellous Mail with Mailchimp course for a practical hands-on workshop on implementing your strategy.

• Email Marketing Basics
• Building an Email List
• Designing an Effective Marketing Email
• Making Your Email Content Valuable
• Creating effective “from” addresses
• Combining Email with Social Media & Mobile
• Maximising Email Campaign Results
• Design & Create an Email Campaign

 Course Descriptor

This workshop will help you understand what email marketing tools and strategies are right for what aspects of your business and generate results in terms of engagement, visibility, prospecting and sales.  More importantly, you’ll have the confidence to put your own ideas into practice

• Understand and use Email Marketing for Marketing and Business Growth
• How to increase interaction through email marketing
• Building an email list, designing effective emails, creating valuable content, integration with social media and mobile.
• How to measure email marketing success

Who should attend this workshop?

This course is aimed at business owners and employees who would like to understand how to use email marketing to maximise marketing, engagement and sales. This workshop is aimed at organisations who:

• Target online businesses, organisations and individuals as potential customers;
• Are thinking about how to use email marketing effectively but don’t know where to start;
• Already tried email marketing but have had little or no success; or thinking of email marketing and want to create campaigns that generate results
• Want to know where email marketing fits in with existing online marketing activity.

Why should you attend?

By the end of this workshop, you will:

• Have an overview of email marketing and building an email list for business growth;
• Understand how email marketing fits in with your business development activity
• Design an effective marketing Email
• Understand how to combine Email, Social Media and Mobile
• Understand how to maximise email campaign results
• Have a started an email marketing campaign for your business.

Additional Information

Delegates should, if possible, bring their own laptop, phone or tablet to the course.