Introduction to Social Media for Business

Introduction to Social Media for Business

Half Day Workshop – Foundation Level

Social Media is an exciting, rapidly changing area.  But for many businesses and organisations, it’s not always clear what you should be doing to make the most of the opportunities it presents.

Course Descriptor

This workshop will cover the absolute basics of the top current social media platforms, including Facebook, LinkedIn, YouTube, Pinterest, Google My Business.  It covers what social Media is, and how it can be used to add value and provide benefit to your business.

• To understand the advantages and pitfalls of Facebook, Twitter, GMB and other forms of social media
• To use social media as a customer service platform
• To use social media to increase awareness of your brand
• To use social media for product/service research
• To understand how social media can improve your SEO: Search Engine Optimisation
• To understand how to measure social media efforts for best results

Who should attend this workshop?

This course is aimed at small business owners and employees who would like to understand Social Media presence for business.

• Are thinking about using social media but don’t know where to start;
• Target potential customers;
• Already have social media accounts but are unsure how to make the most of them;
• Want to know where social media fits in with existing marketing activity.

Why should you attend?

By the end of this workshop, you will:

• Have an overview of the main social media platforms
• Understand how social media marketing fits in with your business development activity, website, Search Engine Optimisation, brand and customer awareness;
• Understand how to measure the return on your time and investment;

Additional Information

Delegates should, if possible, bring their own laptop, phone or tablet to the course.