LinkedIn Strategy for Business

LinkedIn Strategy for Business

LinkedIn Strategy for Business

LinkedIn Strategy for Business

One Day Workshop – Intermediate / Advanced Level

If your business currently has a LinkedIn Business Page and wishes to maximise its potential, tie it firmly into your business objectives and produce a strategy to grow your business then this workshop is for you.

Course Descriptor

Are you using LinkedIn, but not sure how to get the most out of it?  Are you building connections, but not business?  If you are a B2B business, or just want to learn how to use LinkedIn more effectively, then this course is a must.  Find out how to maximise the impact your profile has on LinkedIn.  Learn how to make contact with valuable business prospects outside your network – without making a cold call.

  • What do you want to achieve with LinkedIn?
  • Branding of the page and key features
  • Advanced Features
  • LinkedIn Ads
  • LinkedIn Groups
  • How to promote your page online and offline
  • Who are your target prospects? And how to reach them
  • Strategies to get more Connections

Who Should Attend?

This course is aimed at small business owners and employees who would like to make more effective use of their business’s LinkedIn presence.

  • If you want to realise business benefits of having active LinkedIn engagement
  • Not sure if LinkedIn or Social Networking can integrate into your business strategies
  • Want to generate business relationships, partnerships, leads and sales

Why should you attend?

By the end of this workshop, you will:

  • Understand some of the more advanced LinkedIn Features
  • Be able to maximise Page branding and visibility
  • Be able to promote your LinkedIn activity, and achieve more business connections
  • Understand how to measure the success of your LinkedIn activity
  • Have an outline LinkedIn Strategy for your Business

Additional Information

Delegates should, if possible, bring their own laptop, phone or tablet to the course.