Maximise Your Business to Consumer Social Media Marketing

Maximise Your Business to Consumer Social Media Marketing

One Day Workshop – Intermediate / Advanced Level

If your business operates in a Business to Consumer (B2C) environment this workshop is for you. It focuses on what is relevant and provides practical social media use.

Course Descriptor

This one day workshop will help you understand which social media platforms are right for your business and show you how to make the most of social media as a marketing tool.  More importantly, you’ll have the confidence to put your own ideas into practice.

• Understand and use social media platforms that work for B2C Marketing
• How to increase B2C interaction through social media
• How to use social media for B2C research
• How to measure B2C online marketing success

Who should attend this workshop?

This course is aimed at small business owners and employees who would like to understand how to use Social Media to maximise B2C marketing, engagement and sales.

This one day workshop is aimed at organisations who:

• Target consumers as potential customers;
• Are thinking about using social media but don’t know where to start;
• Already have social media accounts but are unsure how to make the most of them;
• Want to know where social media fits in with existing marketing activity.

Why should you attend?

By the end of this workshop, you will:

• Have an overview of different social media platforms used by your target customers;
• Understand how social media marketing fits in with your brand, marketing plan, website, Search Engine Optimisation and other digital marketing activity;
• Understand how to measure the return on your time and investment;
• Have an outline social media marketing plan for your business.

Additional Information

Delegates should, if possible, bring their own laptop, phone or tablet to the course.