Twitter Strategy for Business

Twitter Strategy for Business

One Day Workshop – Intermediate / Advanced Level

If your business currently has a Twitter Business Page and wishes to maximise its potential, tie it firmly into your business objectives and produce a strategy to grow your business then this workshop is for you. Twitter is one of the fastest growing social networks and with this in mind, any businesses using Twitter should learn how to effectively manage the noise and use it to greatest effect to listen, learn and attract potential new business through strategic engagement.

Course Descriptor

Find out how to target followers who will make a difference to your business, and understand the type of tweets which will engage with them effectively.  Learn techniques to help you manage Twitter so that you never lose track of the tweets that matter. Businesses that have mastered the art of Twitter Strategy are realising the benefits of building an audience of loyal followers.  If you don’t have a strategy in place that puts Twitter to work for you, opportunities to grow your business are being missed.  This workshop will give you the tools to put together a high level strategy to turn your Twitter page into a powerful marketing tool to generate leads and sales.

• Who are your target customers?
• What do you want to achieve with Twitter?
• Branding of the page and how to promote your page online and offline
• Strategies to get more ‘Followers’
• How to link to your other social media platforms
• Tools to keep on top of Twitter on the go.

Who Should Attend?

This course is aimed at small business owners and employees who would like to make more effective use of their business’s Twitter presence.

• If you want to realise business benefits of having active Twitter engagement
• Not sure if Twitter or Social Media can integrate into your business strategies
• Want to generate leads and sales

Why should you attend?

By the end of this workshop, you will:

• Understand some of the more advanced Twitter Features
• Be able to maximise Page branding, newsfeeds, and tools to link with other social media
• Be able to promote your page, and achieve more “followers”, prospects and customers
• Understand how to measure the success of your Twitter activity
• Have an outline Twitter Strategy for your Business

Additional Information

Delegates should, if possible, bring their own laptop, phone or tablet to the course.