YouTube Strategy for Business

YouTube Strategy for Business

YouTube Strategy for Business

YouTube Strategy for Business

One Day Workshop – Intermediate / Advanced Level

If your business currently has a YouTube Channel and wishes to maximise its potential, tie it firmly into your business objectives and produce a strategy to grow your business then this workshop is for you.

Course Descriptor

As a business owner you have very little time, and the time that you do have you want to use on something that is going to get results.  Businesses that have mastered the art of YouTube Strategy are realising the benefits of building an audience of loyal followers.  If you don’t have a strategy in place that puts YouTube to work for you, opportunities to grow your business are being missed.  This workshop will give you the tools to put together a high level strategy to turn your YouTube Channel into a powerful marketing tool to generate leads and sales.

  • Who are your target customers?
  • What do you want to achieve with YouTube ?
  • Branding of your YouTube Channel
  • How to promote your channel online and offline
  • Strategies to get more ‘views’
  • How to link to your other social media platforms and your company website correctly

Who Should Attend?

This course is aimed at small business owners and employees who would like to make more effective use of their business’s YouTube presence.

  • If you want to realise business benefits of having active YouTube engagement
  • Not sure if YouTube or Social Media can integrate into your business strategies
  • Not sure that multimedia or video is relevant to your business (but it is)
  • Want to generate leads and sales and satisfied customers

Why should you attend?

By the end of this workshop, you will:

  • Understand some of the more advanced YouTube Features
  • Be able to maximise Channel branding and tools to link with other social media  / website
  • Be able to promote your page, and achieve more “views”, prospects and customers
  • Understand how to measure the success of your YouTube activity
  • Have an outline YouTube Strategy for your Business

Additional Information

Delegates should, if possible, bring their own laptop, phone or tablet to the course.