Blogging for Business Benefit Workshop
Blogging for Business Benefit (1/2 or full day workshop)
A Blog is an essential element in today’s business content marketing sphere and an essential component of successful online business marketing. Learn to create compelling blog posts that resonate with your target audience with this business blogging workshop. Focusing on the benefits that businesses can gain from using a Business Blog and how it can be used to enhance your marketing, increase visibility in your market and improve customer interaction. Value added content, links with social media and online marketing and how to develop a strategy that you can review and continually improve will also be covered. If you don’t have a strategy that includes a business blog you are missing out. Come along and find out how to increase prospects, customer engagement, boost your Search Engine Optimisation and online performance. For real business benefit – book now.
Course Descriptor
This half or full day workshop will help you understand how to get the most out of Blogging and how to Blog for business success
- What is a Blog
- Common Concerns & Benefits
- Why You Should Blog for Business Benefit
- What are your Goals? & Who are your target niche?
- What to Blog About
- How to Setup and Create a Blog
- Developing a Blogging Calendar
- Characteristics of a successful blog
- Tips for successful Blogging
- Formalise a Blogging Strategy for your Business
Who Should Attend?
This course is aimed at business owners and employees who would like to build and write their own blog articles.
- Target businesses and potential customers online;
- Are thinking about managing and writing content for your own blog but don’t know where to start;
- Reduce external costs and take more control in-house;
- Thinking about new ways of marketing your products, services to new & existing customers
Why should you attend?
By the end of this workshop, you will:
- What is a Blog and why is it is an essential element in today’s business content marketing sphere
- Learn to create compelling blog posts that resonate with your target audience
- Benefits that businesses can gain from using a Business Blog
- How it can be used to enhance your marketing, increase SEO & visibility in your market and improve customer interaction
- How to develop a strategy that you can review & improve
Additional Information
Delegates should, if possible, bring their own laptop, phone or tablet to the course.
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