Google My Business Strategy for Business (Full day workshop)
Google My Business Strategy for Business (Full day workshop)
One Day Workshop – Intermediate / Advanced Level
If your business currently has a GMB Business Page and wishes to maximise its potential, tie it firmly into your business objectives and produce a strategy to grow your business then this workshop is for you.
Course Descriptor
Google My Business Strategy for Business – developing a strategy to realise business benefit from Google. If your business currently has a Google My Business (GMB) Business Page and wishes to maximise its potential, tie it firmly into your business objectives and produce a strategy to grow your business then this workshop is for you. This workshop will give you the tools to put together a high level strategy to turn your Google My Business Page into a powerful marketing tool to increase SEO, generate leads and sales. Who are your target customers? What do you want to achieve with Google? Branding of the page Strategies to get more engagement, how to use the various features and integrate with other social media solutions, platforms. Various tools will be covered to help keep you on top of Google on the go.
As a business owner you have very little time, and the time that you do have you want to use on something that is going to get results. If you don’t have a strategy in place that puts Google My Business to work for you, opportunities to grow your business are being missed. This workshop will give you the tools to put together a high level strategy to turn your GMB page into a powerful marketing tool to generate leads and sales.
- Who are your target customers?
- What do you want to achieve with Google My Business?
- Branding of the Google My Business page
- Advanced tactics that will maximise lead generation, engagement and click through rate.
- How to promote your Google My Business online and offline
- Strategies to increase reviews, reads and engagement
- How to link to your other social media platforms
- Tools to keep on top of Google My Business on the go.
Who Should Attend?
This course is aimed at small business owners and employees who would like to make more effective use of their business’ Google My Business presence.
- If you want to realise business benefits of having active Google My Business engagement
- Not sure if GMB or Social Media can integrate into your business strategies
- Want to increase your Search Engine Optimisation and ranking
- Want a new way to get feedback, reviews and engagement with prospects
- Want to generate leads and sales
Why should you attend?
By the end of this workshop, you will:
- Understand some of the more advanced Google My Business Features
- Be able to maximise Page branding, newsfeeds, and tools to link with other social media
- Be able to promote your Google My Business page, and achieve more prospects and customers
- Understand how to measure the success of your Google My Business activity
- Have an outline GMB Strategy for your Business
Additional Information
Delegates should, if possible, bring their own laptop, phone or tablet to the course.
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